The Dallas Cowboys are branching out into an unexpected realm: dating. In what a statement calls the NFL’s first partnership with a dating app, they have teamed up with Jigsaw Dating, an app founded in 2016 in the UK.
Dubbed the “anti-shallow” dating app, Jigsaw’s mission is to provide an alternative to the usual dating app experience where people make snap judgments based on appearance by first putting emphasis on the personality and traits of the user. Photos of your face are covered by a digital puzzle, which disappears when you message your matches.
Jigsaw CEO and co-founder Alex Durrant said in a statement that they are trying to improve the world of dating apps.
“Jigsaw was born out of the frustration of mainstream dating apps, where it’s all about looks,” says Durrant. “And we know people agree with us – two-thirds of American singles are tired of being judged primarily on their looks, and 7 in 10 think the dating app experience is superficial and superficial, and want a better experience. Good dates are all about chemistry and how much you gel. If you’re only judging if someone is hot in their photos, you may be missing out on the hidden magic – or be deeply disappointed.
The company secured a big investment in 2021 of $3.7 million to help it expand in the US
Durrant says they’re “super happy” to partner with the Dallas Cowboys. Please wait for a forced comparison of Dating and Cowboys.
“We’re the perfect match because we both want to bring people together for exciting experiences in a safe and inclusive space,” Durrant said. “Jigsaw is the excitement of discovering a new person through great conversations and dates; with the Cowboys, it’s the passion for the sport and the thrill of connection on game day.”
They’re running a contest for people to win a Cowboys date night with a VIP experience at the Cowboys vs. Seattle game on August 26. He understands :
- Two tickets to the Cowboys vs. Seahawks preseason game on Friday, August 26
- (2) Two pre-game and post-game passes
- All-inclusive access to food and beverages
- $250 Visa Gift Card
- $250 Pro Shop Gift Card
- Transportation to and from AT&T Stadium
Fans can enter the contest at www.dallascowboys.com/fans/jigsaw-dating/2022/.
“This is just the start of many special experiences we’ll be providing lovers – we’ll even be trying to break a world record together later this year,” Durrant said.
Jigsaw first entered Texas last year when it launched in Austin and will arrive in the rest of Texas in early September. Join the waitlist at join.jigsaw.co.