S’More among the world’s first dating apps to use AWS Rekognition to verify 100% of users and create a safer dating environment
S’More, the anti-superficial dating app founded by former Magic Labs executive Adam Cohen-Aslatei, announced it was using advanced cloud services from Amazon Web Services (AWS) to create one the safest and most secure dating apps on the market. S’More is one of the first American dating apps to use Amazon Rekognition, a deep learning-based image and video analysis service, to protect daters from fake profiles and remove banned content. The timing couldn’t be more perfect as dating apps tend to see an increase in fraud and cat fishing during the holiday season.
Authenticity is a top priority for daters in 2021, with 71% of S’More users saying in a recent survey that they plan to be more authentic in their photos, messages, and more. Amazon Rekognition helps create this more authentic dating environment by allowing S’More to find fake profiles and “catfishers” 50% faster and increasing the chances that non-genuine profiles can be deleted before they are found. do not interact with verified users. Additionally, S’More may remove users who violate the app’s photo policy by banning content from their profile photos, including depictions of hate, racist images, fake or licensed photos. , images of illegal activity, pornography, foul language, etc. .
S’More has previously verified each user when registering. Amazon Rekognition will allow S’More to automatically recheck the user whenever a profile photo is changed through facial recognition, and can also verify banned content using the service’s content moderation capability. The technology will also allow S’More to block the accounts of known cat fishermen or bad actors if they try to return.
S’More has over 300,000 users just 18 months from beta. Its interface hides a user’s profile image, only to slowly reveal it after a regular conversation between the two parties. Singletons can hear a person’s voice, listen to their favorite music, and connect through content before their image is revealed, giving more people a chance to fall in love. S’More also offers services like fuzzy video dating to help users get to know a person before moving on to in-person dating. According to the S’More Dating Survey, 64% of women said they would go on at least three virtual dates before meeting someone in real life. Daters are more demanding after COVID, and technology bolsters S’More’s unique security measures and anti-superficial approach.
In the future, Amazon Rekognition could also help S’More users understand which facial expressions and types of profile photos lead to greater engagement, conversations, and other data to help them build more profiles. solid, which could help them speed up the process of meeting the right person.
In addition to Amazon Rekognition, S’More uses a variety of AWS cloud services, including Elastic Computing Cloud (Amazon EC2), which allows the company to adapt its IT resources to the growth of its community.
S’More continues its mission of creating the safest dating environment with a 100% verified user base free of artificiality and bad actors who can hinder meaningful connections. “Eliminating fake profiles is critical to the user experience on S ‘More,” said S’More Founder and CEO Adam Cohen-Aslatei. “AWS services deliver next-level technology and protection for our singletons which cannot be found on other dating apps. Hope all relationship apps provide a safer experience for millions of singles. Enough is enough. We have the technology to do better as a industry, now we must make it a priority and act! ”
“By leveraging AWS, S’More has the performance, security and breadth of services it needs to create a safer and more engaging community for its rapidly growing user base,” said said Eric Feagler, Global Startups Leader, Amazon Web Services, Inc. “We look forward to continuing to help S’More reinvent the online dating experience in the years to come. “
S’More brings a less superficial approach to dating. Instead of browsing endless profiles of airbrushed selfies, S’More slowly reveals profile photos and other visual content as you chat, giving many more people a chance to like. . Gone are the days of instantly judging a person based on little more than a selfie. S’More offers rich and interactive multimedia profiles. Hear a person’s voice and listen to their favorite music before viewing their photos. S’More also encourages users to connect through content such as celebrity dating videos. Meet other people who like the same content, then start a private chat instead of the transactional approach of traditional dating apps. The app offers a public behavioral score to eliminate bad actors and encourage top notch behavior. That, added to the blurry video dating, made S’More a standout product. It’s similar to the Love is Blind show on Netflix or Ted Lasso’s Bantr.
S’More has also raised over $ 3 million in funding (including investments from Mark Pincus, founder of Zynga) and has become one of the fastest growing dating apps in the United States since its launch. in early 2020. S’More also has its own celebrity dating show. on Instagram, having shot over 80 episodes during COVID. Celebrities reveal their wildest dating stories, play hilarious games, and give helpful dating tips. And top talent such as actresses Olivia Culpo, Tom Bilyeu (founder of Quest Nutrition) and Bravo and Bachelor alum like Sutton Stracke from Real Housewives of Beverly Hills and Raven Gates from The Bachelor have all appeared on the show. S’More even signed a production deal to produce streaming content about anti-superficial dating.