The most used dating apps – London Business News

By on October 19, 2022 0

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The dating app market has grown a lot since the very first dating site was launched in 1995. With its 27-year history, you can be sure you’ll find a go out together application that works for you, whatever your purpose for accessing these sites. But among the hundreds of dating apps out there, there are a few that manage to appeal to the general public, which makes them much more popular than the rest.

That said, choosing the most popular or most used dating app isn’t as easy as naming one. For example, depending on where you’re reading this from, your mind probably immediately went to Tinder when you read “the most used dating app.” And you wouldn’t exactly be wrong because Tinder is actually the most widely used dating app in the United States.

Since the launch of Tinder in 2013, it has taken over the dating app market in the United States, even revolutionizing the online dating industry in this area.

Where sites like Match.com (the very first dating site) were more about finding the love of your life, Tinder, with its quick swipe feature based on how attractive you think a person is, has made the online dating scene faster and, perhaps, shallower.

However, while Tinder is unquestionably king in the United States, Badoo owns the entire European and Asian market. Badoo has gone through a number of evolutions, even serving as a social game and quiz app. However, as a dating app, it is the most downloaded in the world, although it failed to penetrate the US market.

Badoo has over 400 million registered users, which makes sense given its size on two different continents. Additionally, where Tinder managed around 13 million unique visitors in January 2022, Badoo saw nearly 30 million organic visitors. Thus, Badoo is undoubtedly the most used dating app right now.

However, there is another app worth mentioning in this discussion, and that is Bumble.

Bumble isn’t exactly a new dating app, but it was launched later than the other two apps mentioned and already competes favorably with both.

One of the reasons Bumble is special is that it kind of puts women in the driver’s seat by letting them be the ones to initiate the conversation. However, that is not why he is here.

Bumble is currently doing what Badoo has been unable to do for years now; give Tinder a run for its money in the United States. Additionally, Bumble is currently the most popular app among paying customers in the United States. Of the entire paying population that uses dating apps in the US, about 36% are on Bumble and it looks like that percentage will only grow!

With things constantly changing year after year, it would be interesting to see if any new dating apps would soon compete with these.

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