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Tinder’s ‘Swipe Night’ is ready to take your dating game to the next level

By on September 4, 2020 0

As the COVID-19 pandemic sweeps the world and makes in-person dating obsolete, online dating giant Tinder has decided to capitalize on the growing demand for online events, adding an interactive live program for its base global users. This addition would add a whole new dimension to the act of “finding your perfect match” and make it much more appealing to its young users.

Tinder’s most recent event “Slip the night“is expected to hit the global market later this month. The dating app in its announcement on its website, today revealed that this event will contain a three-part video series. The video series would be from completely interactive nature and would contain many decisions that the user has to make at crucial times, so each one has a different ending.

Tinder also announced that the three-part video series will be available to its global audience every Sunday, with the first episode arriving on September 12.
Following the trend set by Netflix’s hugely popular interactive anthology ‘Black Mirror: Bandersnatch’, Tinder’s Swipe Night would follow a similar first-person adventure narrative, which would force the user to make some crucial decisions that determine the turn of the game. ‘story. Decisions made would continue to match the user with a potential partner.

This new event should be a welcome addition to the app as it targets a younger audience and gives the user another way to determine if an individual is an ideal match for the user. After the event, your choices will be saved to your profile, which can be displayed for possible matchmaking. Users can choose to hide it, if they wish. However, it would certainly be an interesting way to ‘hit someone’.

Tinder is no stranger to adding new events to its app, with Spring Break mode and Festival mode being extremely popular among the masses. “Swipe Night” is poised to gain the same worldwide popularity, as the global lockdown saw a 52% increase in messages sent through the app.

Tinder previously introduced “Swipe Night” only for its users in the United States in October, where it was an instant hit. Commanding the organization to announce a second season in February.

The dating app giant has reported a marked increase in matches and conversations within its app since the event was introduced for its US user base, up to 26% and 12% respectively. Tinder expects the same result when the event is finally released to its global audience later this month.

The three-part interactive video series is to be released with local language subtitles for its users in countries such as Korea, Japan, Indonesia, Vietnam, Thailand and Taiwan.


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